Objective
Position the Super Lowpro as a versatile, low-profile essential for the Gen Z fashion consumer. The creative centered on a head-to-toe styling story blending archival inspiration with trend-driven details, highlighting versatility, cultural relevance, and ease of wear. The campaign was designed to live across social, influencer, and paid channels to drive engagement and cultural buzz.
Creative Approach
The concept centered on authentic self-expression, partnering with trend-setting talent and Mom N Dad Vintage to showcase the Super Lowpro through their unique style. Shot in downtown LA, we tapped into the textures, color, and energy of the city to elevate the product. A soft, editorial tone with punchy spring colors brought the story to life — resulting in a campaign that feels effortless, expressive, and rooted in culture.
