Objective
The Nike Holiday Campaign was designed to support consumers through the busy thirteen-week gifting season with a cohesive and flexible design system. The goal was to make holiday shopping seamless and inspiring, offering solutions that could meet a wide range of gifting needs and preferences. The campaign extended across the entire Nike ecosystem—including dot com, email, app, and social—ensuring a consistent and engaging experience at every touchpoint.
Creative Approach
The creative approach leaned into the reality that holiday gifting can be overwhelming, with a long list of people and diverse tastes to consider. To make the experience more personal and dynamic, the campaign focused on different consumer personas and their stories, highlighting what would truly make their holidays special. To keep the campaign feeling fresh week over week, a flexible design system was developed with adaptable layout options based on product priority, along with strategic use of ribbons, lockups, and color pairings to create clear visual hierarchy and maintain a cohesive look across touchpoints.
