Objective
One of Vans Knu Skool’s bestselling styles got even better with expanded sizing and new colorways, making it easy to outfit the whole crew. This creative drove momentum across the Vans ecosystem, building awareness and excitement around extended size offerings and reinforcing the shoe’s status as a fan favorite.
Creative Approach
The creative approach extended the original adults shoot to highlight the expanded size range of Vans Knu Skool. Centered on the feeling of an after-school hangout, the photography conveyed a warm, relaxed tone, using a wide-angle lens to bring extra focus to the footwear. This approachable, lifestyle-driven direction helped drive awareness of new sizing and color options, while maintaining consistency within the Vans ecosystem.
